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Posted by TeamViewer Staff
TeamViewer Staff

(Senior) Product Marketing Manager (m/f/d) Enterprise

We are looking for a (Senior) Product Marketing Manager (m/f/d) Enterprise for our office in Karlsruhe, Germany.

Responsibilities

  • Define the marketing, positioning and communications strategy for our TeamViewer Tensor platform
  • Conduct market and customer research to gather insights about target personas, buyer needs and the purchasing decision processes in Enterprises
  • Develop together with Product Management the product positioning, value propositions and messaging that resonates with the buying audience
  • Develop and maintain competitive comparison and battle cards for a better market positioning
  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
  • Collaborate with sales operations to produce relevant sales enablement material and content
  • Manage the release planning and orchestrate the execution of the commercial release communication
  • Develop customer references and case studies for external and internal use
  • Conceive and structure the content development of international campaigns with the advertising and demand teams and other internal and external stakeholders and agencies
  • Evaluate and recommend an event, trade fair and conference participation strategies, manage the appearance and represent TeamViewer Tensor and the company
  • Represent TeamViewer Tensor to the press, analysts and other influencers, as well as internally within TeamViewer
  • Work closely with the Product Management and the Corporate Marketing functions (e.g. Brand & Demand, Communications, Operations, etc.)
  • Ensure high quality and consistency between Product and Marketing design, language and messaging

Requirements

  • 5+ years of work experience in product marketing with a strong background in the Enterprise market, preferably for an IT company
  • Highly communicative skills, strong writing, and enjoyment of marketing activities
  • Comfortable in briefing analysts, journalists, and other influencers
  • Enthusiasm for new, innovative, and technical subjects along with an understanding of customer and market requirements, trends, and developments in the IT industry
  • Customer-oriented and innovative in the development of new ideas
  • Hands-on mentality and work well in a team environment
  • Ability to multi-task with a solution-focused attitude
  • Detail-oriented, well organized, efficient with time management
  • Experience in InDesign, Photoshop, and ideally WordPress
  • Fluent in English and German

What we offer

  • It's all about the team: become part of a community where mutual support across departments and open feedback are important
  • Our base salaries reflect the market standard and are increased based on your skills and experience. Additional bonuses are offered for your good work and the success of the company
  • Of course, we offer you free fruit, non-alcoholic drinks, and a varied sports program.
  • A good work-life balance with weekly home office, flexible working hours and no time recording
  • Take the train to work with your exclusive TeamViewer ticket or park for free in our parking lot
  • Our colleagues come from over 60 countries and we celebrate diversity with internal language courses 

Apply now!

Global Talent Acquisition Partner